FGV color of the year?
PANTONE STATES: ”GREENERY IS THE COLOR OF THE YEAR 2017, A REFRESHING AND REVITALIZING SHADE, SYMBOLIC OF NEW BEGINNINGS”
Leatrice Eiseman, Pantone Color Institute Executive Director – explains: “Greenery bursts forth in 2017 to provide us with the reassurance we yearn for amid a tumultuous social and political environment. Satisfying our growing desire to rejuvenate and revitalize, Greenery symbolizes the reconnection we seek with nature and one another.”
We like to think that a simple chromatic variation, a shade of green very similar to FGV corporate color, will be the leitmotiv of a global culture that will guide us through the year giving new emphasis to our brand’s values.